Marketing Support: Consumer Website
Save the Cash! Replace the Glass!
Think how happy harried consumers will be to discover that they can save hundreds by replacing just the glass in a broken side-view mirror—not the whole mirror assembly!
And think how happy they’ll be to find a Burco Certified Retailer (that’s you) to help them save this money! (If you’re not yet a Burco Certified Retailer become one.).
Burco Consumer Web Site–Coming in 2008. (http://www.brokencarmirror.com)
- Easily located by consumers using familiar Internet search engines
- Quick-read money-saving benefits of Burco Redi Cuts
- Cost-saving comparisons
- Burco Replacement Guarantee
- Mirror safety tips
- Retailer look-up feature
- Promoted by Burco through online banner ads on high-traffic venues like Yahoo Auto, AOL and other key sites.
So in the consumer’s mind there will be a direct link between “Save the Cash!” and your shop’s site!
To make it even easier for you, we have created a new Burco Web Marketing Tool Kit (Coming 2008) to help make the sale, raise awareness within your audience and differentiate your business.